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PANTONE for the graphic design workflow

IN TODAY'S WORLD YOU CAN FIND INSPIRATION EVERYWHERE

Turning the ideas that come along with them into reality can sometimes be difficult. Color plays an essential role in product development and determines the success of a product line. Starting with the right tools allows you to maintain the integrity of your creative vision and make your dreams a reality. If you work in print, packaging or graphic design and don't know which Pantone color system to use, the Pantone Graphic System is for you.

At the heart of the Pantone Matching System (PMS) are spot colors printed on paper. Why? Spot colors represent the truest representation of color intent in graphic art. Spot color printing, also known as spot or offset printing, is the process of formulating a single color and then applying it through the printing process. The Pantone Formula Guide is the only color guide that contains these color formulations.

1. INSPIRATION

Pantone color fan - find a color that appeals to you

The colors in the Pantone fans are arranged chromatically, which allows you to find exactly the color you want at a glance.

While we all know that spot color printing produces the most accurate results, we also know that it is the most expensive. That's why Pantone has developed a process color guide to help you achieve the closest possible approximation of PMS on a tight budget: the Color Bridge Guide . This guide provides a visual comparison of Pantone spot colors with their best CMYK process print counterparts. The Color Bridge is the only guide that contains CMYK, hex and RGB values ​​for every single PMS color.

All PMS colors are also available as Plastic Chips to ensure consistent reproduction of your chosen color in all materials. The Plastic Chips are large enough to be digitally measured and also feature multiple surface textures and varying degrees of thickness.

2. DESIGN

Monitor calibration - because your eyes can deceive you

Calibration tools allow you to reliably view the colors on your monitor, projector, and prints. We recommend using Calibrite calibration devices.

Color Palette Development Tools - Color is fun, play with it!

Perforated color chips allow you to work directly with your color palettes, giving you more confidence in your selection. We recommend that you always supply Pantone Solid Chips or Sticker Chips in the desired color along with the artwork and design files to ensure the exact color for the print output.

3. PRODUCT & REVIEW

Evaluating lighting - how can you be sure you are seeing your color in the right light?

Light indicator stickers and light booths ensure that you always judge colors under correct conditions.

When performing color comparison within your product and print development projects, make sure you evaluate under the appropriate light source for the intended final production.

WHICH COLOUR REFERENCE IS RIGHT FOR ME?

DO YOU NEED MORE HELP OR INDIVIDUAL ADVICE?

CONTACT OUR EXPERTS.

Further learning content

Visit our Learning Center to benefit from decades of experience in color management.

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