We Present the Pantone Color of the Year 2020: 19-4052 Classic Blue

A timeless and everlasting shade of blue

Pantone's biggest announcement of the year! Introducing the 2020 Color of the Year: Classic Blue - a timeless and everlasting shade of blue that is defined by its simplicity.

The choice of Color of the Year 2020, which suggests the sky at dusk, carries calming qualities that underscore our desire for a reliable and stable foundation on which to build as we cross the threshold into the new decade.

Classic Blue was chosen for its ability to instill a sense of peace and calm in the human mind, providing refuge and refocusing our thoughts in our modern, hectic lives.

"We live in a time that requires trust and faith. This kind of stability and trust is expressed through Pantone 19-4052 Classic Blue - a solid and reliable shade of blue that we can always rely on. Embedded in a deep timbre, Classic Blue provides a solidifying foundation. A limitless blue reminiscent of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our consciousness; it challenges us to think in detail, broaden our perspective and open to the flow of communication," says Leatrice Eiseman, Executive Director of the Pantone Color Institute.

How the color of the year is used:

For over 20 years, Pantone's Color of the Year has influenced product development and purchasing decisions across a variety of industries, including fashion, home and industrial design, as well as product and packaging design.

How the color of the year is determined:

Pantone's color experts and the Pantone Color Institute search the world for new color impressions to find the most appropriate color each year. Inspirations include the entertainment industry and feature films in production, traveling art collections, new artists, fashion, design, popular travel destinations and many other influences. New technologies, environmental issues (such as the 2019 Color of the Year - Living Coral), relevant social media platforms, materials, textures and even upcoming sporting events can also influence the selection of the Color of the Year.

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