Pantone presents: the brand new color PANTONE 17-3938 Very Peri as Pantone Color of the Year 2022. Very Peri is a dynamic blue that, with its invigorating reddish-violet nuance, is reminiscent of the flowers of the evergreen. With its bold presence, the color awakens ingenuity and creativity. In addition to trends from the gaming industry, the growing popularity of the metaverse and the emerging artist community in the digital space served as inspiration for PANTONE 17-3938 Very Peri. The color illustrates the increasing fusion of all aspects of modern life and is an expression of the fact that color trends from the digital world are increasingly being expressed in the real world and vice versa.
Unlike previous years, this year Pantone has created a new color as part of the Color of the Year program that reflects the current zeitgeist of change. This new addition to the Pantone color system is a symbol of the shared experiences and global change we are currently living through. PANTONE 17-3938 Very Peri represents this shift, which is taking place now that an intense period of isolation is coming to an end.
PANTONE 17-1938 Very Peri fuses the fidelity and permanence of blue with the power and energy of red to create a playful hue with a dynamic new presence that inspires creativity. This incredibly cheerful, warm blue makes a powerful statement of renewal and sheds new light on the future.
selection of the Pantone Color of the Year
Every year, the color experts at the Pantone Color Institute look around the world for color influences that shape different areas of life: fashion, design and art, entertainment and travel, technology or even the socio-economic environment. By carefully assessing the information collected and conducting in-depth analyses, they can predict global trends for the next year, with inspiration from the immediate environment also being incorporated into the final selection of the color (or colors). For 2022, Pantone has created an entirely new color for the first time, responding to the global need for adaptability. The Vice President of the Pantone Color Institute said:
"We have created a new color for the first time in the history of Pantone's Color of the Year program, which aims to bring color closer to people, and this reflects the global innovation and change that is taking place. Society is increasingly recognizing that color is an essential form of communication, providing a way to express and influence ideas and emotions, and to interact and connect with others. The complexity of this new reddish-purple blue hue highlights the vast possibilities that lie ahead."
Using the Pantone Color of the Year 2022
For fashion and accessories
Very Peri is a warm and friendly blue that embodies a carefree feeling of confidence and a cheerful view of the world. The enthusiastic shade of blue leaves a futuristic feeling and, with its imaginative nature, is particularly suitable for unexpected color harmonies and spontaneous color statements in fashion and accessories.
For home decor and interior design
Extremely versatile, Very Peri brings a touch of playful freshness to interior design. This modern (and brand new) colour is suitable for a range of materials, textures and surfaces. It adds a pop of colour - whether it's a painted wall, a piece of furniture or a striking decorative object.
For packaging and multimedia design
Combining the stability and continuity associated with blue tones with the power and energy associated with red tones, PANTONE 17-3938 Very Peri conveys a message of credibility and creativity. Whether in a digital fantasy world or on real materials, Very Peri exudes a cozy warmth that quickly draws the eye, making the shade perfect for many applications in graphic and multimedia design or for packaging.
For over 20 years, the Pantone Colors of the Year have influenced product development and purchasing decisions in a variety of sectors and are considered a reference in the fashion industry, interior design, industrial design, product packaging design and graphic design, among others.
Remember, the PANTONE Color of the Year 2022 guides are only available now in a limited edition! The beautiful cover in the Color of the Year Very Peri and the limited quantities make them truly unique - the perfect opportunity to update your color guides.
