A Day in the Life of a Product Designer
It's a sunny Tuesday morning and Emma, a freelance product designer, is equipped with her usual tools: laptop, sketchbook and her newest companion, the Pantone Paper Traveler . Today she's on a mission to design an innovative range of baked goods for a boutique bakery and her journey around the city will be her canvas.
The Café Dilemma
First stop: her favorite cafe. The aroma of freshly brewed coffee fills the air as Emma finds a cozy corner to settle in. She sips her latte and brainstorms color palettes that reflect the warmth and charm of freshly baked goods. She reaches into her bag and pulls out the Pantone Paper Traveler . The notebook's sleek design fits perfectly next to her sketchbook and makes it easy to flip through the pages.
As she browses through the vibrant colors, inspiration strikes. The rich, golden tones of Pantone 123 C remind her of a perfectly baked croissant. She jots down the number and compares it to a soft pastel pink that's similar to the shade of a macaron. Within minutes, she's created a color palette that captures the essence of the bakery treats.
Emma envisions a range of products that includes elegant pastry boxes, stylish reusable tote bags and ceramic coffee mugs. Each product will feature a coherent colour scheme and design elements that reflect the bakery's brand. The golden tones will be the main colour for the packaging, representing the warmth and richness of the bakery's offerings. At the same time, the pastel pink will add a soft and approachable touch.
The Park Palette
With her initial ideas in mind, Emma heads to the park for a change of scenery. Nature is an endless source of inspiration and today is no exception. She walks past blooming flowers and notices the striking contrast between the deep purple of an iris and the bright yellow of daffodils.
Sitting on a bench, she opens her Pantone Paper Traveler again. The extensive color palette allows her to perfectly match these natural tones. Pantone 7672 C for the iris and Pantone 109 C for the daffodil. She adds these to her palette and imagines how these colors will bring freshness to the bakery's product line.
Emma imagines how these colours could be used in the design of ceramic coffee mugs and tote bags. The deep purple could serve as a bold accent, adding a touch of elegance to the mugs, while the vibrant yellow highlights the freshness and cheer of the bakery brand on the tote bags.
collaboration with the customer
In the afternoon, Emma is on her way to meet her client. When she arrives at the bakery, she is greeted by the owner Sarah, who is excited to see the progress. Instead of struggling through digital mockups on her laptop, Emma confidently opens her Pantone Paper Traveler . The color swatches immediately capture Sarah's attention.
“This is exactly what I was hoping for!” Sarah exclaims excitedly, pointing to the golden hue and pastel pink. Being able to see and feel the colors in person, without the distortion of a screen, makes all the difference. Together, they finalize the color scheme for the product line, making sure it captures the inviting and pleasant atmosphere of the bakery.
Evening Euphoria
As the day draws to a close, Emma returns home and reflects on a productive day. The Pantone Paper Traveler was her faithful companion, integrating seamlessly into every part of her creative process. Its compact design meant she could carry it with her effortlessly, and its extensive color palette provided all the inspiration she needed.
From the cozy corner of the café to the vibrant blooms in the park to the client meeting that sealed the deal, the Paper Traveler was there every step of the way, transforming the way they work on the go and turning everyday moments into a colorful journey of inspiration.
Conclusion
The Pantone Paper Traveler is more than just a tool, it's the key to endless creative possibilities. For product designers like Emma, it's the right tool to capture and convey the perfect shades, no matter where her day takes her. Lightweight, durable, and full of color options, it's the ideal companion for any creative journey.
Portability : Designed for travel, the slim, notebook-like format fits easily in any bag and is ideal for designers on the go. Whether sketching in a café or finalizing ideas in a client meeting, Pantone colors are always at hand.
Comprehensive Color Palette : Paper Traveler offers an extensive collection of Pantone colors, so you always have the perfect shade for any project. Each color is carefully selected to the highest standards of the Pantone Matching System, the industry benchmark for color accuracy.
High-quality paper : Made with high-quality paper, the Paper Traveler accurately represents every Pantone color and provides a reliable reference for your designs.
User-friendly format : Paper Traveler is organized in an easy-to-navigate format, allowing quick access to any color you need. Colors are arranged logically, making it easy to compare and select shades.
Robust design : Despite its abundance of colours, the Paper Traveler is lightweight and durable. Its robust construction protects the colour samples from wear and tear, making it a long-lasting addition to your creative tool kit.
Color Notation : Each color swatch includes its Pantone number and designation, allowing for easy reference for further communication and documentation. This is especially useful for working with printers and manufacturers who rely on precise color specifications.
Invest in the Pantone Paper Traveler and let your inspiration travel as freely as you do. From brainstorming in the cafe to park palettes to client meetings, never let location limit your creativity.
